According to the Viet Nam News Agency correspondent in Paris, the French public investment bank Bpifrance recently ranked Viet Nam among the top 5 most promising export markets for French businesses in 2026, alongside Indonesia, Morocco, Canada, and the United Arab Emirates (UAE).

Amidst volatile international trade, many businesses remain focused on familiar markets such as Germany, the US, or China. However, Bpifrance suggests that export growth in the coming period could come from markets with remaining room for development and where competition has not yet reached saturation.

Viet Nam is considered to be undergoing rapid transformation. While previously primarily seen as a low-cost manufacturing hub, major cities in Viet Nam are now experiencing a significant increase in consumption and demand for high-quality products. Improved incomes have led to higher demands for food safety, services, and technology.

Opportunities exist for French businesses to focus on value-added products and solutions such as processed foods, high-tech agricultural equipment, digital solutions for businesses, and healthcare. Viet Nam is also seen as a crucial link in the Southeast Asian regional value chain, opening up broader access to the ASEAN market.

Besides Viet Nam, Indonesia is considered a large market with a population of 270 million and strong investment demand in infrastructure, energy, and urban development. Morocco serves as a bridge between Europe and Sub-Saharan Africa, favorable for manufacturing and re-export strategies. Canada is seen as a relatively stable gateway to North America, particularly in the fields of artificial intelligence (AI), digital technology, and healthcare . Meanwhile, the UAE is a high-end trade and service hub in the Middle East, where brand and reputation play a decisive role.

According to Bpifrance, in 2026, an effective export strategy should not only rely on traditional markets but also target countries with clear demand and long-term growth potential. Viet Nam, with its rapid economic development and deep integration, is considered one of the most noteworthy destinations in this trend.

Source: Tin Tuc News