Maintaining traditional markets and increasing the export of deeply processed coffee is the solution for this industry to reach the target of 7 billion USD by 2025.

Coffee export turnover increased sharply in the first 6 months of this year, thanks to the high average export price of Vietnam's coffee, reaching more than 5,700 USD/ton, up more than 59% over the same period last year. Specifically, in the first half of the year alone, Vietnam's coffee export reached 5.45 billion USD, nearly equal to the turnover of the whole of last year. The high coffee price is partly due to fluctuations in the world market's coffee supply.

Data from the Ministry of Agriculture and Environment shows that Germany, Italy and Spain were the three largest coffee consuming markets of Vietnam in the past 6 months, accounting for 16.3%, 7.9% and 7.4% market shares respectively. In the first five months of 2025 alone, coffee exports to Germany increased 2.2 times, Italy increased 45.1%, and Spain increased 55.8%.

Among the 15 major export markets, the value of coffee exports increased the most in the Mexican market with an increase of 71.6 times; China, although having the lowest increase, also reached 22.9%.

Notably, the increase in Arabica and processed coffee exports shows that the Vietnamese coffee industry is tending to invest heavily in technology and Arabica raw material areas, shifting to exporting value-added products, meeting the consumption needs of the European Union (EU), US, and Japanese markets with high-quality products.

Besides, many markets with increasing coffee consumption also create room for Vietnamese export enterprises such as the UK and Canada.

Source: Vietnam.vn